Category Archives: PSA

Stand Up To Cancer : Change The Odds PSA

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In the Stand Up To Cancer (SU2C): Change The Odds PSA, a host of celebrities take a stand against cancer including Aaron Yoo, Olivia Munn, Vanessa Hudgens, Zac Efron, Dakota Fanning, Kristen Bell, Andrew Garfield, Zachary Levi, Donald Faison, Jon Heder, Logan Lerman, Naya Rivera, Sofia Vassilieva, Clark Duke, William Moseley, and Aubrey Plaza. (Can you spot them all?) The campaign with more than a dozen of Hollywood’s young stars calls on younger audiences to join the SU2C movement for those they love and the future of their generation.

“Change the Odds” puts cancer into perspective as a disease everyone must stand up to. Through eight vignettes, the odds of several scenarios that are quite low, like becoming an astronaut (1 in 13,200,000) or getting trapped in an elevator (1 in 24,528), are contrasted with those of being diagnosed with cancer. In the United States, one in two men and one in three women will be diagnosed with cancer in their lifetimes. You can reduce your cancer risks by wearing sunscreen, quitting smoking and adding anti-cancer foods to their diets. It’s up to all of us to change the odds of getting cancer in our lifetimes.

Stand Up To Cancer will return to primetime TV on September 10, 2010, at 8PM EST & PST / 7PM CT. The one-hour fundraising event will be simulcast live and commercial-free on ABC, CBS, NBC, FOX, HBO, Discovery Health, E!, MLB Network, The Style Network, VH1, HBO Latino, Showtime, TV One, G4 and hosted by network news anchors Katie Couric, Diane Sawyer and Brian Williams.

More about Stand Up To Cancer
The primary goal of SU2C is to raise funds for groundbreaking translational research to accelerate the delivery of new therapies to patients, getting them from the “bench to the bedside” as quickly as possible. SU2C brings together scientists from different disciplines across various institutions to work collaboratively, rather than competitively, at a critical time in the field of cancer research.

Why Clara Wants To Be A Teacher PSA

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Why Clara Wants To Be A Teacher PSA

Musician Clara Chung did a PSA (Public Service Announcement) that was filmed in Washington D.C. during her White House gig. (We didn’t even know she wanted to be a teacher.) Along with Clara many other celebrities and other government officials will be participating in this campaign. This PSA video will be released nationwide in the upcoming months in an effort to help promote the young rising working generation about become teachers.

Teaching may happen down the road for her. For now, she’s focused on creating her debut album. Look for it soon.

The video was shot by The Jubilee Project. Check out their short The Waiting Game.

Why Clara Wants To Be A Teacher PSA

The Waiting Game by The Jubilee Project

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The Waiting Game by The Jubilee Project

The Jubilee Project created their first short film “The Waiting Game.” They produced this short to help raise money and awareness for an organization called Liberty in North Korea (aka LINK). For every view this video receives, The Jubilee Project will donate 18 cents to the non-profit organization. The money will be directed to an initiative called The Hundred, which seeks to rescue 100 North Korean refugees.

Here’s how it works: The Jubilee Project has recruited people who are willing to donate 1 penny per view. (If you are still interested in donating, you can do so by emailing project.jubilee@gmail.com). From July 8 to August 8, each sponsor will donate money based on how many views this video receives until then. So if the video receives 1500 views by August 8, they will donate $15. Proceeds will go to help refugees in North Korea. So, watch this video, post it on your facebook, send it to your friends, and help to make a difference.

Here’s more about the short:

The short is the story of a young man’s promise and a young woman’s patience. How long will she wait for the love of her life? It also illustrated the waiting game North Korean refugees have. (Be sure to watch the video to the very end past the credits.)

This project reminds us of The Man From North Korea.

The Waiting Game by The Jubilee Project

Vote APCF for Chase Community Giving

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Asian Pacific Community Fund

A slew of artists including Dawen, Connie Lim, Mista Cookie Jar, DanAkaDan, Nathan Park and Chris Pham from Seriously, Sam Geunjin Kang, and Megan Lee got together to film a PSA over the past weekend encouraging everybody to vote for the Asian Pacific Community Fund in the Chase Community Giving. It’s great to see a bunch of AA musicians come together and take the time out of their busy schedules to help support a charitable cause.

The Asian Pacific Community Fund is a 501(c)(3) community-based fund that was created to fulfill a need for a unified effort to educate and encourage donors to direct their charitable giving to benefit community organizations serving the rapidly growing population of Asian Pacific Islanders in Los Angeles.

APCF partners with its 29 Affiliate Agencies to conduct charitable giving campaigns in public, private, and nonprofit organizations throughout Los Angeles County. Since its founding, APCF has raised and distributed over $1.5 million in unrestricted grants to its Affiliates. These grants enable APCF agencies to both launch new initiatives and strengthen current programs and services for diverse Asian Pacific Islander clients, including: disadvantaged children, youth, disabled, seniors, immigrants, refugees, battered women, and low income families.

Please join them in the effort to spread the word and get out the vote to help APCF win so they may continue to better serve the community. You can go here to vote. The top 200 will be announced July 13, and the numbers are slowly rising over the week for APCF (currently #123). Here’s the video for PSA to vote for the APCF with music provided by various artists.

Vote for APCF! – “I’d Like to Teach the World to Sing” – PSA

Katie Cramer seeks bone marrow donor

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Katie Cramer seeks bone marrow donor

Katie Cramer, 16, is not a newcomer to challenges. She was first diagnosed with Acute Myeloid Leukemia (AML) in June 2006. She relapsed in April 2010, just a few days after she was crowned Second Princess in the Miss Teen Asia Sacramento 2010 contest. Katie was born in China, and was adopted by an American family. Because Katie has no known siblings and she is of Chinese descent, her best chance of a match will be from someone who is of Chinese or of other Asian Pacific Island descent.

A marrow/stem cell transplant is her best hope for a cure. Those who are not Caucasians have a more difficult time finding a donor in the current registry. This is because there is a shortage of multi-ethnic donors on the Be The Match Registry, operated by the National Marrow Donor Program (NMDP). Only 30% of the time can a searching patient find a match within their own family. Those whose marrow/stem cells are not a match for Katie may be a match for someone else. Volunteering to be a marrow/stem cell donor is simple. Donors must be in good general health and between the ages of 18 and 60. A cheek sample is collected on swabs for HLA testing. Each participant is asked to give their consent to have their tissue type listed on the NMDP registry.

Hopefully, we’ll hear a successful donor match for Katie. Here’s some of the previous people we’ve tried to help: Michelle Maykin aka Project Michelle, Nick Glasgow, and Natalie.

Bone marrow donor PSA

2010 Reel in the Vote PSA Contest

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Previously, we’ve posted a few commissioned pieces for the 2010 Reel in the Vote PSA including one with Officer Bart Kwan of Just Kidding Films. The San Diego Asian Film Foundation (SDAFF) is launching a national video contest to help increase voter participation among Asian Pacific Americans (APAs) and independent voters this election year. The contest is called REEL IN THE VOTE campaign, challenging anyone with a video camera and a great idea to help make a difference in 30-seconds.

“Our goal is to generate awareness, excitement, and dialogue about voting in this election year,” says SDAFF executive director, Lee Ann Kim. “One way to do that is to engage artists and the public to create fresh ways to present that important message.”

REEL IN THE VOTE, which is a non-partisan video contest, offers $2000 in prizes for the top three videos, along with travel and lodging expenses to the San Diego Asian Film Festival, October 21-28, 2010. The top three videos will be revealed on the SDAFF website in September, and they will also screen before every film program throughout the film festival.

While the contest is open to the public and free to enter, videos are required to be no more than 30-seconds in length and must target the Asian Pacific Islander community, promote civic responsibility and democratic participation in the electoral processes. Entries will be judged on creativity, originality, and message. The deadline for entries is August 31.

2010 Reel in the Vote PSA Contest