Category Archives: cars

Sweet Tomorrow Subaru Commercial : Asian American edition

Sweet Tomorrow Subaru Commercial : Asian American edition

Carmaker Subaru launched a commercial targeting Asian Americans. Their ad “Sweet Tomorrow,” centers on the lives of expectant parents and emphasizes the reliability of the Subaru brand. It tells the story of a young Chinese couple balancing tradition with their Chinese American lifestyle. The campaign shows the couple preparing for parenthood and introduces Subaru as their choice for safety and comfort in the next chapter of their lives

It’s a big difference from their Sexy Sumo Subaru commercial.

Sweet Tomorrow Subaru Commercial

Toyota Corolla use virtual pop diva Hatsune Miku in US Market

Toyota Corolla use virtual pop diva Hatsune Miku in US Market

Toyota’s 2011 Corolla campaign for the Asian American market announced a new partnership with Hatsune Miku, a unique musical artist known for her songs, dance moves and long, blue pigtails. Most interestingly, Hatsune Miku is a 3-D holographic character developed to put a face on a singing synthesizer software developed by Crypton Future Media. The campaign showcases the 2011 Corolla and introduces the virtual pop diva, a native of Japan, to her growing fan base in the U.S. Toyota Corolla will serve as the proud sponsor of Hatsune Miku’s first U.S. concert performance, slated for July 2, 2011 at the Nokia Theatre in Los Angeles, CA during Anime Expo 2011.

Working with its Asian American advertising agency, Toyota has built an integrated marketing campaign that includes TV, print, out-of-home, digital and social media, primarily targeted to the Asian American market. Not only are commercials in English, but it has also been translated to Cantonese, Mandarin, Korean, and Vietnamese. The campaign launched on May 5, 2011 with commercial spots on YouTube, garnering over half a million views in less than three days. With big dreams in a compact package, both the Corolla and Miku are driving straight to the top. The best-selling compact car, Corolla’s updated exterior and interior design and technology features allow it to stand out from the compact vehicle category, much like Hatsune Miku does in her field. No wonder it was Hatsune Miku’s top choice for her first vehicle in the U.S.

Watch Hatsune Miku as she steps out of her new 2011 Toyota Corolla and then steps onto the stage.

Fast Five

Fast Five

“I live my life a quarter mile at a time. Nothing else matters. For those ten seconds or less, I’m free.” Those famous words uttered by Vin Diesel’s character, Dominic Toretto, pretty much summed it up for a street racer. In 2001, Fast and Furious was introduced. It gave us an inside look into a culture that was known to be predominantly Asian American. Moreover, it gave the import car world an affirmation for their love.

Now, as the highly-anticipated fifth installment of the Fast and Furious franchise directed by Justin Lin comes out, a reunion of cast members from each chapter come together. Joining Dom, Mia, and Brian in Brazil to pull off a hundred million dollar heist are Han (Sung Kang), Roman (Tyrese Gibson), Tej (Ludacris), Vince (Matt Schulze), and Gisele (Gal Gadot). The group who grew up modifying, racing, and drifting their cars have come together to use their skills in what has been called “an Ocean’s Eleven-esque plan with fast cars at 120 mph”. Dwayne “The Rock” Johnson plays Hobbs, a militant federal agent who never misses his target, is now on the hunt for them. But soon, as with everything dealing with Dom Toretto, Hobbs cannot tell the good guys from the bad guys.

Despite my initial reservations, Fast Five definitely came through. I agree with previous reports that the physics of some stunts are not realistic. But who cares? It’s a movie – not real life. The cars, the action, the races, and the people we were introduced to ten years ago still stands strong. And though the fifth installment has slightly switched gears from its original import racing world, it nonetheless satisfies our adrenaline-junkie and car needs.

From the traditional imports of a 1972 Nissan Skyline, 1996 Toyota Supra (when is that new model coming out?), and 2010 Subaru STi to four 2011 Dodge Charger Police Interceptors racing in a million dollar race, our guilty pleasure remains intact.
And let’s be real. Yes, we love (and I mean love) the cars and the races, but Fast Five is more about the people. It’s about the ones Dom chooses to surround himself with – friends that become family. Import bliss brought them together. Their common bond of living life to the fullest, one quarter-mile at a time, kept them together. It’s a bond that cannot be broken despite federal agents, warrants, and false allegations about the precision drivers.

As for the real-life racers of Fast and Furious, they face their own discrimination and scrutiny as well. There is a saying that if you are a young Asian driving a modified import, the police are sure to target you for suspicion of illegal street racing. It’s true that the world of import racing is mostly comprised of Asian Americans, but almost anyone in it would agree on one thing for those on the outside looking in. It’s not about your ethnicity – it’s about your car. The money and time spent on your modified machine is more than just a hobby – it is a statement and a lifestyle. It doesn’t just go away as you get older. It merely progresses to something more.

Also, just as the franchise has shown, we do it for more than just a race. It’s more than just standing by your car. It’s a love that flows in your blood. It’s about body kits, JDM engines, intake systems, and aftermarket parts. It’s about the Civics, Integras, Eclipses, Supras, and so many more.

Most importantly, it’s about being free, even if it’s only for a quarter mile at a time.

Get tickets to see IFast Five Fandango or movietickets.com.

Fast Five Featurette

Car Talk (Discussion) 2 with Sung Kang

Car Talk 2 with Sung Kang

Last night, channelAPA.com got to see an advance screening of “Fast Five” at the 2011 LAAPFF. Along with the movie, we got a chance to see the latest episode of Car Talk with Sung Kang. Han from Toyko Drift returns as host. His guest this time is Tyrese Gibson (or is it Tyson Beckford). Sung Kang is more confused than ever as the host of the show. The interview progressively goes out of control as it goes on.

Be sure to see the previous episode of Car Talk with Sung Kang.

Car Talk 2 with Sung Kang

Car Discussion 2 with Sung Kang (See why the show title changed)

World Stage Racing with Brian Wong : Part 3

World Stage Racing with Brian Wong : Part 2

World Stage Racing with Brian Wong concludes with part 3 of the documentary. He gets his chance to drive his leg of the race at the 2011 Rolex 24 Hours of Daytona. How will he do in his first stint in the car? Brian Wong takes over in 10th place. Where will he and his team end the race?

The Rolex 24 is a 24 HR sports car endurance race held at Daytona International Speedway in Daytona Beach, FL. 2011 Rolex 24 Daytona race was held on 1/29/11 starting at 3:30 pm EST and ending at 3:30 pm EST the next day.

Previous episodes:
World Stage Racing with Brian Wong : Part 1
World Stage Racing with Brian Wong : Part 2

This year Brian Wong is slated to compete in the Porsche Carrera Cup Asia.

World Stage Racing with Brian Wong : Part 3

More about Brian Wong
Brian Wong graduated in 2007 from Newport Harbor High School and currently attends Northeastern University in Boston, MA. Brian started in motorsports at a young age riding around on ATV’s along Pismo Beach. He got involved in organized racing at the age of 13, driving Legend cars. Since then he has moved to Super Trucks, Late Models, and Super Late Models in NASCAR weekly series at his home track, Toyota Speedway at Irwindale. Brian also got involved in sports car racing running a Porsche GT3 factory cup car for two seasons in the IMSA Patron GT3 Series presented by Yokohama. Brian’s sports car racing has expanded his knowledge of road course racing at tracks like Infineon Raceway, Road American, and Mazda Speedway Laguna Seca.

For the 2010 season, Brian has committed to running both NASCAR and American Le Mans Series. The NASCAR series will be a portion of the K&N Pro Series West schedule and the American Le Mans series is entire season commitment running in the new Le Man Prototype Challenge class. Aside from driving on asphalt, Brian enjoys relaxing with friends off roading on the sands of Pismo Beach, Glamis, and Dumont Dunes.

Drifter Ken Gushi interview with channelAPA.com

Drifter Ken Gushi interview with channelAPA.com

In anticipation to Formula Drift Long Beach 2011, channelAPA.com had a chance to talk with drifter Ken Gushi on drifting, his driving career, and more.

1. How did you get into drifting?
-I got into drifting when I was 13 years old. My father had introduced me to the art of sliding cars and wanted to me pursue rallying as a hobby. Soon after I began driving, we were both introduced to drifting which had made its way over from Japan to the parking lot of Irwindale Speedway. At this event, I finished in the top 3 which had surprised many people considering I was only 14 years old. My father’s 1986 Toyota Corolla was the car that started it all for me.

2. What went through your mind when you did your first drift?
-I was immediately addicted to sliding. It was a feeling I had never felt before and it was a very exciting one at that.

3. How did you get on the Formula D racing circuit?
-I have been with the Formula D Series since the very first competition they had held in 2004. I knew it was be a great series because we had no other professional sanctioning bodies at the time.

4. What’s been your most memorable race to date?
-My most memorable race would have to be my very first Pike’s Peak Hill Climb I ran with my father as the co-driver. Although we didn’t finish, I learned a ton from flying over the cliff at Engineer’s Corner. I would love to race at the peak again!

Ken Gushi Scion tC

5. You are now race for Scion Racing. Tell us about your car and how it’s unique.
-First and foremost, I feel very honored to be driving for such a committed brand. The Scion brand is all about being unique, individual, different, and with that said, I cannot describe my drift car any better than saying it is unique and awesome! The first point I’d like to make is that we do not keep things the same from one season to another. The Scion Racing drift team always keeps our team fresh by leading the trends you see in the drifting community.

6. What are some of the coolest mods you’ve seen for drifting?
-When it comes to modifying drift cars, you want to have the most extravagant, loud, screaming colors, a car that yells “awesome”. Why? Because afterall, drifting is an art. Well sure you can call it motorsport but I feel like it is a blend of extreme sports, motorsports, art, and personality. You can start to see the driver’s personality to his/her driving if you know that person. With that said, I’d like to point out that wheel choice is very important. Are the wheels flush? Is the car low enough?

7. What are some tips you can give to first time drifters?
The best advice I can give to someone starting out is to overcome your fears. Believe it or not, you can do more than what you think. You gotta try first before you quit!

8. When you’re not racing what type of car do you drive?
When I am not racing, I drive a Lexus GS300. Why? Because it prevents me from doing anything wreckless!! And I enjoy the luxury and comfort while I cruise down Sunset.

Get more details on where you can see Ken Gushi drift here.

Ken Gushi drifting with a Scion tC (you get both wheel and pedal views)