Category Archives: cars

The One and Only with Lee Min Ho : Episode 4

The One and Only with Lee Min Ho : Episode 3

Toyota’s Korean drama “The One and Only” with South Korean actor Lee Min Ho as Joon concludes with its final episode. His character tries to win over the one he loves as she is in the middle of getting married. Will he be able to convince her of his true identity? Here’s more about episode 4:

In the dramatic conclusion of “The One and Only”, our hero must prove his identity to win back the love of his life. Without the Camry, he would not have made it this far, and there’s no way he’s going to give up now. Don’t miss a minute of the Camry and the drama.

Past episodes:
The One and Only with Lee Min Ho : Episode 1
The One and Only with Lee Min Ho : Episode 2
The One and Only with Lee Min Ho : Episode 3

You can get a car quote here.

The One and Only with Lee Min Ho : Episode 4 (English subtitled)

The One and Only with Lee Min Ho : Episode 4 (Mandarin subtitled)

More about The One and Only
In a sea of mid-sized cars, the reinvented seventh-generation Camry stands out as “The One and Only.” It’s a fitting title for the marketing campaign itself. In the compelling storyline, Lee plays a character Joon whose journey is dynamically linked to the many features of the Camry. “The One and Only” campaign is a complete, multi-platform and multi-language undertaking that will be seen across TV, print, digital, social media and more. Viewers can expect the full story to unfold in a four-part web series, with each episode highlighting a different aspect of the Camry, including the optional Entune multimedia entertainment system, a “Best in class” MPG rating, the advanced Blind Spot Monitor, and 10 standard airbags.

The One and Only with Min-Ho Lee : Episode 1

The One and Only with Min-Ho Lee : Episode 1

First, Toyota imported virtual pop diva Hatsune Miku to sell the Toyota Corolla in US Market. Now, the Japanese car maker is leveraging the global popularity of Korean television dramas. The concept behind the Asian American campaign aims to use award-winning South Korean actor Lee Min Ho, a rising sensation throughout Asia, as the main star alongside the 2012 Toyota Camry.

In a sea of mid-sized cars, the reinvented seventh-generation Camry stands out as “The One and Only.” It’s a fitting title for the campaign itself. In the compelling storyline, Lee plays a character Joon whose journey is dynamically linked to the many features of the Camry. “The One and Only” campaign is a complete, multi-platform and multi-language undertaking that will be seen across TV, print, digital, social media and more. Viewers can expect the full story to unfold in a four-part web series, with each episode highlighting a different aspect of the Camry, including the optional Entune multimedia entertainment system, a “Best in class” MPG rating, the advanced Blind Spot Monitor, and 10 standard airbags.

Here’s more about episode 1 of The One and Only with Min-Ho Lee

Our hero, Joon, suddenly rises from a coma. He has no idea who or where he is. All he has are the keys to his 2012 Toyota Camry. When he gets inside, something triggers a flood of images from his past. Then, when he uses the Camry’s Entune system, a key memory sets him on his journey.

You can get a car quote here.

The One and Only with Min-Ho Lee : Episode 1 (English subtitled)

The One and Only with Min-Ho Lee : Episode 1 (Mandarin subtitled)

Kia Soul Hamster go shuffling Commercial

Kia Soul Hamster go shuffling Commercial

Last year, you couldn’t get away from the Kia Soul Hamsters. They were busy promoting the Korean car manufacturer to the beats and lyrics of Black Sheep’s The Choice is Yours. For the new 2012 Kia Soul, they step up their game.

First they drove. Then they rapped. Now they’re dancing. But they’re not doing any old dance. They’re shuffling. And they’re doing it harder, faster and better than any hamster has ever shuffled before. Get ready to party rock with these hamsters in their futuristic world. It’s a hamster comeback – back to the future. They even have their own special edition of the Kia Soul, the special edition Hamstar Soul. Time to find a new way to roll Hamstar style.

Kia Soul Hamster go shuffling Commercial

Backseat Driver app by ToyToyota

Backseat Driver app by ToyToyota

Backseat Driver, the first product introduced by ToyToyota, is an iPhone application which allows users to enjoy driving from the back seat of their car. It is the world’s first mobile application that you can enjoy driving from the backseat of your car. You can take a virtual drive linked by GPS to your actual driving root.

The player controlling My Car follows Papa Car, whose moves mirror the route of the real car in which the player is riding, using the iPhone’s GPS functionality. By steering My Car left and right to follow Papa Car’s path and pick up objects, the player can score points. Backseat Driver offers the passenger a new way to enjoy the driving.

The route that you took will be saved automatically so that you can review it.

You can gain points by collecting the items Papa Car drops, and the Landmark Icons of shops and facilities that are from the real maps. After you gained some points, you can customize your car with your own designs. The designs of your car and the saved route you took can be shared via Twitter.

For iPhone users, you can download the app on Backseat Driver (TOYOTA) - TOYOTA MOTOR CORP..

Backseat Driver app by ToyToyota (English version)

Backseat Driver app by ToyToyota (Japanese version)

Carmageddon (Carpocalypse) in Los Angeles

Running on Empty revisited

For all our Los Angeles readers about to face “Carmageddon” or the “Carpocalypse,” this ones for you. With the shut down of the I-405 freeway cutting through the heart of Los Angeles this weekend, you can expect gridlock all over southern California from Magic Mountain to Disneyland. Ramps along the 10 mile closure will begin to be shut down as early as 7 p.m., and closure of freeway lanes will begin at 10 p.m. to ensure full freeway closure by midnight. The closure will continue until 5 a.m. Monday morning, July 18. Ramps and connectors will be reopened by 6 a.m. During this closure, the Mulholland Bridge, I-405 freeway and access ramps will be closed.

This shutdown will make Ross Ching’s Running on Empty a partial reality. For this weekend, he revisits his car-less highway video with some new music and footage. LA traffic has never been so clear. This can only happen in Hollywood.

Running on Empty revisited

Formula DRIFT: A Championship Sport


photo credit : J.Martinez / formulad.com

“There’s no right or wrong in drifting. How you drift is who you are. It’s like fingerprints. Everyone’s different.” Movies, such as Fast and Furious: Tokyo Drift, popularized it. The Japanese created it and now, the unique drivers of Formula DRIFT are showing us how rear-wheel driving, losing traction, and over-steering is done. For the first time in eight seasons of competition, Formula DRIFT Pro Championship came to Florida for Round 3: Invasion. They had to. There was just too much demand for the sport. And it’s not just the people who recognize drifting. Some of their sponsors include Mazda, NOS Energy Drink, Import Tuner, and Falken Tire (because drifters can never have enough tires).

Daijiro Yoshihara
photo credit : J.Martinez / formulad.com

If you thought drifting looked good before, it’s on a whole other level seeing it for yourself. Tires are screeching, smoke is everywhere, walls are being clipped and as in all sports: the faster, the better. Needless to say, meeting one of these amazing drivers was not an option – it was a necessity. Currently in third place overall in the competition is Daijiro Yoshihara, who was then on his way to judge a Formula DRIFT international event in Singapore. One can probably tell from his name alone that he comes from the land where drifting was born.

Yoshihara explains, “I’ve seen drifting on the canyon roads of Japan and I thought it looked super-fun to do. Once I got my license, I started drifting on the canyon.” So what does one drive on a mountain road? “It was a 1986 Toyota Corolla (known in Japan as the AE86). It was so cheap, $200, and drift-ready! Of course, it was in bad condition, but good enough for me to learn drifting in. That was right before the Anime, Initial D (a cartoon that featured drifting), got popular.

So does drifting have a bright future? Or is it a fad, like the spinning rims?

Probably the first. “We’ve already been doing it worldwide. We have the Formula Drift Asia Series, with four rounds in four different countries. Also, the exhibition events have been held in Abu Dhabi, Qatar, and Panama.” Who would have thought a creation in the mountains of Japan would gain such fame? With competitions, such as Formula DRIFT, and drivers, such as Daijiro Yoshihara, leading the way, there is a good chance of this sport gaining even more recognition than it has right now. So what is it about drifting that has us wanting more? In the words of Keiichi Tsuchiya, better known the [real] “Drift King”, “I drift not because it is a quicker way around a corner but the most exciting way”. Well, who can argue with that?

Dai Yoshihara Formula Drift 2011 Season (Behind the Smoke on GTChannel.com)