Author Archives: Kevin Hsieh - channel APA

Deepest Scar by Esna Yoon

The Mighty Fifty is at it again. This time shooting a live performance of Deepest Scar by Esna Yoon. She says she’s not very good on the guitar, but somehow she figured out the chords. Listen to this solemn performance. Beautifully shot as always from The Mighty Fifty.

This song reminds us Won’t Even Start by David Choi and Lonely Asylum : The Demo Collection by Kristine Sa.

You may recognized Esna Yoon from Jam Session 2.0. She’s the one belting out the female vocals. Also check out other Mighty Fifty productions : But I Will, Everyday, I Love Lucy, THE F.R.E.S.H., Fix Or Providence, Living In A Tree, The Boobs Song, Where Would You Go?, and Find My Way Back Home.

Deepest Scar by Esna Yoon

Lyrics to Deepest Scar by Esna Yoon

sing a silly song, smile from ear to ear

bite into the ice, melt it all away

when will i ever hear you say my name again

scars they live to remind you

when where and how’s in life

well you’re my deepest scar so tell of the stories we made

did you know every time that our lips collided

you took a piece of my heart that made me fall in your arms so deep

cooling as the sun on a winter’s day

we drink to all we have and drift away from here

when will i ever hear you say my name again

scars they live to remind you

when where and how’s in life

well you’re my deepest scar so tell of the stories we made

a hand print for every step we took

you took a piece of my soul that made me tumble and fall into an open sky so high

forever as the sun and constant as the moon

we breath to live again and laugh it all away

when will i ever hear you say my name again

scars they live to remind you

when where and how’s in life

well you’re my deepest scar so tell of the stories we made

so tell of the stories we made

so tell of the stories we made

Giant Robot Magazine needs your help

Giant Robot Magazine co-founders Martin Wong and Eric Nakamura need your help to support the print publication. The bad economy couple with rising costs of postage and paper have hurt the magazine. They need at least $60,000 to ensure another year of full operation. Last year, they were on AMEX Small Business Rules. Here’s short statement from Giant Robot:

While diversification allowed Giant Robot to escape the fate suffered by many of our indie publishing peers in the second half of the ‘00s, 2009 was brutal. In addition to several distributors cutting out small press or folding altogether, paper has become more expensive and postage has skyrocketed exponentially. And while there has also been the support of loyal advertisers, the middle class of supporters has dropped, creating peaks and valleys in income that force us to live issue to issue. Complicating matters, store revenues and art show sales have suffered along with the economy, depriving the magazine of resources that allowed it to operate freely and thrive without the benefit or constraints of being part of a large publishing house.

Reducing pages, going from bimonthly to quarterly, or becoming an online entity are not options, and our editorial and production staff of two full-timers and two part-timers (intact since issue 18) is already as lean as can be.

See their full statement and find out ways you can support them here. Or drop by one of their stores in LA, SF, or NYC.

It’s been rough for the handful of Asian American print publications. Last year, AsianWeek ceased print publications. In 2008, remember the Save KoreAm Journal campaign. Hyphrn Magazine seems to be hanging in there tho.

Giant Robot Magazine needs your help

Indian pitchmen for Metro PCS commercial

Sweet Holy Moly. You might have seen the new Metro PCS commercials with Indian tech support pitchmen Ranjit and Chad. They’re selling you the Metro PCS on their Tech and Talk “talk” show. (Way better than the Scotch Korean Starburst commercials.) A you can see from the picture their down with the American hip hop culture.

We’re definitely seeing more Indian Americans on TV. Unlike this commercial, most don’t have an Indian accent including Daniel Pudi on Community, Aziz Ansari on Parks and Recreation, Mindy Kaling on The Office, and Maulik Pancholy on 30 Rock and Weeds to name a few. Some still have accents like Kunal Nayyar on Big Bang Theory and a slight accent for Iqbal Theba on GLEE. It’s just a matter of time before commercials will lose the accent too.

BTW – look for more Indian American comedies to appear on TV soon. Some say it’s the Slumdog Millionaire effect.

MetroPCS Commercial Tech & Talk: Spicy News

MetroPCS Commercial Tech & Talk: Shaming

MetroPCS Commercial Tech & Talk: Charmer

Update: New Tech & Talk Metro PCS commercials added

MetroPCS Commercial Tech & Talk: Travel Slide Show

MetroPCS Commercial Tech & Talk: Relationship Woes

The Day Off by Rhythm Natives x Chicharon Adventures

We got sent this a chill video fusing fashion and music. Here’s a short description:

What happens when an LA brand and an LA band get together on their day off? Kim and Tricia of Chicharon Adventures, along with Jon, Matt, Glen, Boj, Chez, and Martin of the Rhythm Natives , spent last Sunday exploring Downtown L.A. with their good friend Alex Rapada behind the lens. Sporting sweatshirts from the CA Winter ’09 line, they walked, skated and biked from Angel’s Knoll Park to Little Tokyo.

Kinda reminds us of The F.R.E.S.H. video with Far East Movement and My Ninja. Look for Rhythm Natives to drop their next album in 2010.



The Day Off by Rhythm Natives x Chicharon Adventures

Big Phony Interview with channelAPA.com

The new Big Phony album “Kicking Punching Bags” officially dropped last week. We had a chance to speak with Big Phony (aka Bobby Choy) about his latest album, how he got into music, his music videos, and more. We also get personal as he talks about his struggle with his identity and that comes across his music and branding.

Pick up his latest album on Big Phony - Kicking Punching Bags or at Amazon.

His music style and live performance music video by the Mighty Fifty go well together. Check out But I Will, Everyday, I Love Lucy, Fix Or Providence. He’s also got a music video directed by Chris Chan Lee Words That Define.

If you are in Los Angeles, join Big Phony for his record release show on February 11, 2010. See details here.

Big Phony Interview with channelAPA.com

A Conversation with Big Phony by Steve Nguyen

Best Dance Crew by nigahiga x Quest Crew

Want to be a dancer? Want to be apart of the BEST CREW!? Come on down to Rave’s! They’ll teach you the headspin, the moonwalk, the turtle, and more. Satisfaction not guaranteed. Check out the smooth dance moves by Nigahiga and Victor Kim of Quest Crew. Be sure to leave a video response of you best moves.

If you don’t like Rave’s, you might want lessons from Lotus from Up in Da Club.

Best Dance Crew by nigahiga x Quest Crew