We’re loving the marketing tactics that White on Rice is using to promote the movie. They’re releasing short introduction for some of the characters online on selected sites (so far on Angry Asian Man, Movieweb, and FilmSchoolRejects). Previously, they introduced both the Bob and Tak characters. This time they introduce the main character Jimmy played by Hiroshi Watanabe. (BTW – He doesn’t act like Jimmy in real life. That shows you how good his acting skills are.)

Meet Jimmy. He lives on his own. He just wants to find a job so that he doesn’t have to live in the park anymore. Won’t you help him out and see his movie? Check out White on Rice when it hits theaters in September.

Meet Jimmy from White on Rice