Bamboo Sushi created a miniature world in the short “The Story of Sushi” about marine stewardship and sustainability of seafood. The PSA talks about overfishing and bycatching. For every pound of fish caught, an estimated five pounds are thrown overboard or wasted including dolphins, sea turtle, birds, sharks, and whales. The ecosystem suffers. Of the 125 – 150 million tons of seafood caught each year, roughly 20-45% go uneaten because of improper storage and transportation. The short reveals a better way to catch fish without the wasteful bycatch. Bamboo Sushi wants to change the way the Story of Sushi is told.

Also check out these other sushi related videos: Jiro Dreams of Sushi, Sushi to Slaughter : the Bluefin Tuna, and The Cove.

The Story of Sushi