The San Francisco Bay Area love is strong with the Beatrock Music family. Marin native Eric “Fatgums” Strand, will celebrate with the rest of the Beatrock Music family in the Mission on Saturday, December 17, 2011. The event is open to the public and will celebrate the 2nd Anniversary of Beatrock Music, an independent record label founded by Strand. Beatrock Music celebrates indie Hip Hop creators, many of whom are from the Bay area; championing their political & cultural voice in the underground.

Since the label’s launch in January 2009, headed by founder Eric Strand, the creative journey for each of these artists has kept their ear to the street; coming through with melodies and beats that galvanize a generation. “We are a collective of musicians who create works for more than music’s sake alone” says Strand. “Each artist has a unique perspective, yet there is a common thread of community activism shared by all of us. Our sound and content is honest and for the people.”

Recording artist Bambu hopes that albums on Beatrock Music prompt community action. He says that “Beatrock Music is reflective of the work we put into our music and our accountability to how that music is received. We are all very aware that our music is out there to hopefully inspire & activate folks to attain the social change we need.”

For the 2 year celebration, the love for art & will extend to the visual realm; as the event will premiere a special Beatrock Music art exhibit courtesy of photographer Leo Docuyanan. Docuyanan’s name is already on the radar of many; especially known for his portraits of Bay Area Hip Hop icons. “I was already familiar with his portraits” says Strand, “When Leo first brought up the idea of a collaboration, I was honored that he saw a natural connection between his work and our artists. We are very excited to team up with him.”

Each Beatrock Music artist sat with Docuyanan, shooting their portrait for the exhibit. “Everyone in the Beatrock family has their own individual identity and musical aesthetic” says Docuyanan. Guests will be able to see the visual personalities of each artist, and also see what connects them as musical collective. Docuyanan notes “The sound of the label aims celebrate that golden era of Hip Hop, combined with each artist’s independent and quality driven styles. The music is organic and free-flowing. I’m glad it has been embraced by all walks of life.”

Music fans will be treated to performances from label artists, including: Bwan, Otayo Dubb, Kiwi and Rocky Rivera. The excitement is also building around a special performance from Bambu with Seattle based artist, Prometheus Brown of Blue Scholars. The two just completed a national tour, and have previously collaborated on WALK INTO A BAR, released earlier this year. Bambu hope this will be a night that fans will not soon forget. “They can expect ProBrown and I to wild-the-F-out! Ha!”

Saturday, December 17, 2011
2150 Folsom Street
San Francisco, CA 94110

ages 18 and up. Please bring photo id.
$12 door
8pm-12am
*cash-only bar*

PERFORMING LIVE:
Prometheus Brown & Bambu are The Bar
Otayo Dubb
Rocky Rivera
Power Struggle
Kiwi
Bwan

DJ Phatrick on the turntables

Beatrock Music 2nd Anniversary party in San Francisco