The holiday season is a time for sharing and giving. And with the country’s current economic situation, many families are facing difficulty just trying to provide the basics. To help make the holidays merrier for families, 454 Films is inviting the community to its First Annual X-Mas for the Kids Toy Drive. You may not think the guys of 454 Life Entertainment care about the community, but they do. These guys remember their roots and they’re giving back.

“We saw news clips back in October where the local fire departments were in need of more toy donations, and we wanted to help” says Ginorocks, film director and partner of 454 Films. “Our goal is to collect a total of 10,000 toys and pass them out to kids on the day of the event. Then what we have left over we will donate to the fire departments that are in need of them.”

“Working with our sister company 454 Life Entertainment we believe we will be able to achieve our goal of collecting 10,000 toys” the film director continues.

454 Life Entertainment is an independent record label and home to music artists Thai, Drew Deezy and Nump. At a recent autograph signing event, the 454 collective had over 2,000 people at Eastridge Mall waiting in line to see them. 454 Films produces music videos and films (The Chosen One starring Rob Schneider, Missing, Yellow) under the 454 brand.

“We have pulled together local companies to help collect toys by using their locations as drop off spots.” These companies include popular San Jose based apparel company Breezy Excursion, Red Demon Tattoos which was voted one of the Best Tattoo Shops in the Bay Area and Cukui, a unique fashion company and boutique located in San Jose’s Japan Town. Additionally, these companies will help promote the toy drive and bring community awareness.

454 Life Entertainment Toy Drive