If you weren’t at at the 2011 CES show, you would have missed this commercial for DTS. Every year DTS creates a promotional video for CES in Las Vegas. This year’s video was done by director Ross Ching in collaboration with conductor George Shaw. They wanted to make something that people would replay, something that would stimulate people’s minds when they view it on their computer screen. In the commercial, George Shaw conducts an orchestra of 40 speakers of various heights with paint on them. The final product is a pretty interesting visual. Check it out. For more details on the project, go here.

You may recognize Ross Ching’s work including 3 Minutes, Valentine by Kina Grannis, and Offbeat by Clara C. George Shaw’s work can be heard on many Wong Fu Production projects including Poser, Too Fast, These Four Walls, and more.

DTS : The Speaker Orchestra

Behind the scenes with George Shaw

Behind the scenes with Ross Ching