Sugar by Connie Lim

Singer Connie Lim dropped the music video for “Sugar” off her album “The Hunted.” The use of colors in the music video immediately jumps out at you. (She had a release party over the weekend, but now it’s available online.) White, Red, Black, Gold, and Blue paint the video. These colors act like metaphors for the message that Connie Lim is expressing through her song. Here’s her statement about “Sugar”:

This video is inspired by the original subject of the song: sugar daddy relationships that young African women are pushed into in order to survive. While studying at UC Berkeley, I learned about how young school girls are oftentimes pressured into relationships with their teachers who have the resources to provide basic supplies from food and water to paper and pencils. The large number of simultaneous relationships that these teachers would have with multiple girls at the same time would spread the AIDS virus much faster than the average serial monogamy that other western cultures practice. This common dynamic between young female and authoritative male haunted me for the longest time… and then I realized… aren’t we all faced with these types of predicaments, regardless of the country we live in, the skin we bear, the gender we may be?

the whole concept of taking what is somebody else’s at the cost of you own “goods” is universal and common… You’ll be amazed how it’s everywhere, once you start looking. this is not trying to show what’s right or wrong. Far from it. It’s just accepting the fact that it exists, and also recognizing the fact that we can help each other through this. i hope this video helps us remember that we are all hunted in some way or another, whether or not in the realm of sugar daddy relationships. The only way to survive in this crazy world is to do it tribal style: supporting one another. Collaborate, my lovers… it’s all about collaboration.

Now dance!

Lots of dance coordination in this video. The expressive dance moves along with colors help facilitate Connie’s message.

Sugar by Connie Lim