Rik Cordero sits down with channelAPA.com during our East Coast Tour. He’s known for his work making music videos for some of the biggest names in hip hop. Find out how he started in the music and film industry. He paid his dues before he finally broke out. His work with underground artists gave him a reputation, which eventually lead to mainstream artists like Jay-Z. For all you directors and producers, he gives some solid advice. Rik Coredro suggests that you finish your projects, don’t be afraid of failures, and make your self valuable. Don’t be afraid to do things for free to build up your brand and reputation. When you’ve developed a style, you’ll get people interested.

In his latest film “Inside A Change,” he takes renegade filmmaking to a new level without the need for a large budget. He’s also got a lot of projects including music videos, the Deranged Fan series and the Sprite commercial out now. Keep up to date on his projects at Three21 Media.

Rik Cordero Interview with channelAPA.com

More about Rik Cordero
Rik Cordero is an independent music video, commercial, and film director of Filipino descent. He was born and raised in New York City and is known for applying unusual, non-traditional shooting methods in his work. He is also the founder and executive producer of the New York based production company Three/21 Films.