Nike is running an edgy commercial with Tiger Woods featuring the voice of Earl Woods (Tiger’s late father). The black-and-white ad seems like a public scolding of Tiger Woods by his father addressing his time away from the game of golf. His dad says:

Tiger, I am more prone to be inquisitive, to promote discussion. I wanna find out what your thinking was. I wanna find out what your feelings are. And did you learn anything?

Some will find this creepy, while others will find it powerful. From a marketing perspective, it’s brilliant. The spot is airing on ESPN and the Golf Channel right before The Masters start. We’ll see shortly whether his time off the course has affected his game.

Tiger Woods Nike commercial with dad’s voice