The episode of Brand RMX gives us a glimpse into designer Jeff Staple’s foundations and work ethic from his early career at Rawkus Records in the mid 90’s to his becoming one of the most influential people in street culture today. In addition to being the founder and the Creative Director of Staple Design (Reed Space, Nike, LVMH, Levi’s, Sony, Kia Soul) since 1997, Jeff Staple is also the owner of the Reed Space shops which can be found in New York and Tokyo. In this conversation, Staple manages to inspire through his wisdom and attention to detail. Learn to become from good to great and how little things can make a big difference. It’s all about the small details! Check out his site here

Brand RMX with Jeff Staple – Part 1

Brand RMX with Jeff Staple – Part 2