Remember that sneak peek we gave you for Go Hard earlier this month. The official music video is out with Drew Deezy, Nump Trump, and Thai with cameos by IZ and Lisa Fleming. It’s got fast cars, women, and boats. These guys shot all over the San Francisco Bay Area including in the bay itself. They’re definitely going hard. If this is what 454 Life Entertainment has to offer, we can’t wait for more. Could Zoned Out be the next music video?

Go Hard by Drew Deezy x Nump Trump x Thai

More about 454 Life Entertainment

Recently, Chris Luu announced the launch of 454 Life Entertainment, a cutting edge record label featuring Asian American hip hop artists.

Currently signed to the new music venture are Nump Trump, Drew Deezy, and Thai. They have collaborated on a visionary introductory video, the first official 454 release single, “Go Hard.” Additionally signed is the well respected upcoming Los Angeles based Korean rapper IZ, bringing a new energy and underground following. Nump Trump is a thriving Bay area rapper with an astounding studio resume. He carries a passionate musical ethic and has previously enjoyed extensive success, gaining the admiration of his peers. Drew Deezy, San Francisco based, proudly champions his Samoan heritage in his anthems. He brings strong street credibility to his loyal fan base while bringing a timely fusion of a Pacific Asian message. Best known for his street single, “Vietnamese Gang,” controversial Vietnamese rapper, Thai, hails from Portland, Oregon via San Jose, California. His rap embraces both personal struggle and overcoming.

Luu says, “454 Life Entertainment fills a void for Asian and Pacific artists and embraces their talent. The time is now for the world to hear their music, their voice and their message. Our record label transcends cultural lines, opens doors, and gives vision to a vast global market.”