Besides the collaboration between Sung Kang and Jump Shoes, here’s another way to sell shoes. The new collection of adidas Originals Safety, exclusively available at JD Sports in the UK, takes inspiration from life in Japan, and follows the life of one man in particular – Akira.

Akira offers a unique service to the people of Tokyo – he finishes relationships! Japanese people are too polite and too busy. He carries the guilt and soaks up the pain. His humble business is the ‘No Sad Big Smile Break-Up Service’.

As you can imagine, Akira’s line of work throws up a whole host of emotional reactions after delivering the news to his clients other halves, meaning he lives slightly on the edge – so he sports adidas Originals Safety gear. See the video below and check Akira’s microsite nosadbigsmile.com.

Adidas breakup service

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