This is Gwen Stefani’s Japanese inspired perfume. What do you think of this product and how it’s being marketed? Here’s the product below.

Harajuku (hara•joo•koo) n. 1. A style and attitude of Japanese girls from Harajuku, Tokyo. n. 2. Anything goes: outrageous, layered, and eye-catching.

Harajuku Lovers Fragrance: n. 1. A fatal attraction to cuteness.

Inspired by the electric street scene of the Harajuku shopping district in Tokyo, the Harajuku Lovers fragrance collection captures the lyrics and iconography from Gwen Stefani’s albums. These unique fragrances, in their adorable doll-decanters, will appeal to anyone with a “fatal attraction to cuteness.” Choose the girl that best fits your personality, but (trust us!) after meeting one, you’ll have to have them all!

G

Never one to get lost in the crowd, G leads her crew in a white, corseted top and a blue miniskirt á la Alice in Wonderland. Quirky, unique, and undeniably cool, G is the leader of the pack. Her scent is an oriental, fruity, gourmand fragrance with notes of fresh coconut, jasmine, and cotton woods.

Music

Always looking to make someone laugh, charismatic Music has no qualms telling it like it is! Stylin’ in a smocked sailor outfit and black lace-up boxing boots, Music marches to the beat of her own drum. Her scent is a fruity floral with notes of pear, sweat pea, and sleek wood.

Baby

One bat of her lashes and Baby has all the boys in the palm of her hand! Pretty in pink, Baby steps out in a short baby doll dress and sweet Mary Janes. Her scent is a powdery floral with notes of white rose, orange flower, and white musk.

Lil’ Angel

Lil’ Angel is a woman who is compassionate and caring towards others, but is no saint. She sports a classy, yet sexy, schoolgirl outfit complete with a plaid pleated miniskirt, white knee-highs, and shiny black Mary Janes. Her scent is a citrus floral with notes of pineapple, candied violet, and lollipop accord.

Love

Sweet, caring, and free-spirited, Love is always off in her own little world. Stepping out in a cute, striped mini-dress and fashionable red kicks, Love wears her heart on her sleeve, or rather, in her hair! Her scent is reminiscent of a floral bouquet, with notes of pink pomelo, rose, and creamy vanilla orchid.

Harajuku Lovers Fragrances commercial