Sanjaya Malakar, former contestant on season six of “American Idol,” follows in the footsteps of Kevin Federline, Fabio and MC Hammer, who appeared in previous Nationwide’s Life Comes at You Fast commercials. Sanjaya’s “American Idol” experience is another Life Comes at You Fast example. In the spot, Sanjaya visits a monastery in India to seek advice and he is told that he needs a retirement plan, and some work on his hair. In keeping with its unique campaign, the ad will use humor to make an important point: Life Comes at You Fast – often before you realize it.

This is the third year Nationwide created advertising specifically targeting the South Asian market. The Sanjaya ad is one of six new spots that will specifically target the South Asian market. The ad also makes an appeal to its younger audience, reminding them to start planning for their retirement now, even if it seems a long way off.

In the commercial, Sanjaya goes through several hair transformations including a hairstyle that looks like the Statue of Liberty. When will Sanjaya’s 15 minutes of fame end?

Watch some behind the scenes footage of the commercial