Adam Ware, a veteran television industry executive who has held senior level management positions with NewsCorp., Interactive Corp and Viacom, has been named president of the newly formed IA Media which includes oversight of ImaginAsian TV® (iaTV). In his new role, Mr. Ware will be responsible for the management of iaTV’s programming, production, marketing, advertising sales and distribution, in addition to ImaginAsian’s extensive group of digital media properties.

Previously, Mr. Ware served as the COO for the Viacom owned UPN (United Paramount Network) from 1998 until the fall of 2002. He was responsible for all operations of the network including affiliate relations, business affairs, digital media, finance, marketing, research and sales. During his tenure at UPN, the network achieved its best results ever in all areas including the highly successful network launches of WWF Smackdown, Star Trek Enterprise, Girlfriends and the move of Buffy the Vampire Slayer from The WB resulting in the program’s highest ratings ever.

Hers’s a quote from Mr. Ware

I’m very excited about joining the IA team in their endeavor to build the dominant brand in Asian Pop Culture today. I have been a fan and student of the space going back to my very first professional exposure while at FOX and the overwhelming success of Mighty Morphin Power Rangers.

Asian Pop is on the cutting edge of American youth culture and new media.
I’ve wanted to jump head first into the space for a long time and IA offers the
perfect foundation for the next step of my career.

Hopefully, this is not another AZN disaster in the making. The Mighty Morphin Power Rangers comment is already raising some flags.

Here’s an example of Comedy Zen on Imaginasian TV now